PAWD DRINKS
· Performance Marketing Dashboard
Blended ad spend vs new customer acquisition · Apr 1 – May 27, 2026
Generated
Sources: Shopify · Triple Whale
Total Spend
—
Blended (Triple Whale)
New Customers
—
First Order tag, ex-Amazon
Blended CAC
—
Spend ÷ NC
Sub Uptake
—
Sub first orders ÷ NC
Active Subs
—
As of May 27
Daily
Weekly
Monthly
Quarterly
Spend vs Blended CAC
· bars = spend (£), line = CAC (£)
Spend (£)
Blended CAC (£)
New Customer Mix
· stacked: subscription vs one-time
Subscription
One-time
Active Subscribers
· trend over period
Detail Table
Period
Spend
NC
Sub NC
OTP NC
CAC
Uptake %
Subs (end)